The Pet Inn Here flagship aims to refresh the stereotypical notion of what a pet store can be by showcasing a lifestyle brand that focuses on community and animal welfare.
Situated at the heart of the store is an “agora” that will be used for community events. This focus on shared experience is further encouraged through a matchmaking wall, owner-pet photo displays and a photo booth available for pet owners and non-pet owners alike.
Out of consideration for animal welfare pet displays are minimised whilst spacious suites are designed to prioritise animal comfort. This pet oriented design is also apparent in the use of easily maintainable, durable materials at the animal level.
As well as distinct merchandising zones several unique functions were required as part of the brief. The circle was used as an inherently playful, gentle and fun motif to help define these areas whilst also imbuing the store with a compelling identity of its own.
A colour scheme that was at once fun and engaging but that could also communicate a high-end, premium feeling was implemented to further distinguish zones. Yellows -clearly visible to cats and dogs- were used as the defining scheme for the cat interaction area, grooming facilities and animal dormitories. An opulent red was used for key areas of merchandising whilst a soft off-white provided the neutral tones that hold everything together.